Sunday, May 19, 2024
T: (516) 352-7533
F: (516) 352-7923

About Us

OUR GOAL is to thrill you with our products, our service, our policies and our family-run business ethics.
You’ll deal with our family, we are not a division of a huge corporation. We understand YOUR business because we’ve been IN the business for over 30 years. We know YOU because we care about YOU, not just about your orders. Our principals are here every day, for you. We know you have a choice where to buy your audio and video products.  We’d like you to know what makes Custom Partners a better choice for you.  We only carry the better products. If you’re looking for down and dirty, the cheapest stuff, we’re not your guys. We carry the premier lines for all categories. These are the companies who set the stage for excellence, the originators, the step up lines.

Richard Radimer, President and Founder 

Rich has 30 plus years of experience in retail, representation and regional sales management. After spending eight years as the regional manager for Nakamichi, he founded ProAct Sales in 1991. Rich has justly earned a reputation for a level of product knowledge and sales education that has become a standard in the industry. Besides key account responsibility, Rich oversees all operations of ProAct Sales and Custom Partners. He actively reaches out to the Architectural and Design communities, exposing them to our vendors’ products and design solutions.  EMAIL

(Rich is a competitive swimmer, enjoys fly fishing, playing his guitar and playing golf. He and his wife are avid movie buffs and love to go wining and dining.)

Bryan Bentley, General Manager

Bryan manages the day-to-day operations for our company. His experience as a United States Marine and his “can do” attitude make him a valued part of the management team. Bryan has won numerous Individual & company awards from our vendors. EMAIL 

(Bryan enjoys fishing, rooting for his beloved Jets and Mets and spending time with his wife and 2 children.)

Ken Yokel, Account Manager 

We are in the process of writing a WONDERFUL BIO on Ken!  Until then - he's friendly - give him a call directly to say hello ~ and if you would like to place an order within your conversation, even better!  EMAIL

Mike Saidler,  Product Specialist
Michael was a new 
addition to the team for 2013, bringing his 15 years of experience in CI sales & design engineering. Already familiar with our products from the Dealer side, Michael brings a unique perspective to meeting dealer needs & expectations. This perspective puts Michael in the position of being a great resource to his dealers, bringing knowledge of product specification, system design/layout, bid/quote preparation, sales, engineering, block diagrams, RCPs, connection sheets, project management and automation programming.  Email

(When Michael is not supporting dealers, he is supporting the METS, as is the rest of the CP Staff. )

Van Tserpelis, Account Manager

Van brings 18 years of IT, AV and Security experience. He has worked on the integrator side, for a distributor and a manufacturer which groomed him to finally join the Rep side! His vast experience and product knowledge will complement the team nicely.  EMAIL

(When Van is out of the office, he enjoys spending time with his wife Davi, and children Kayla & Jonathan. If there is snow on the ground, you will find them snowboarding somewhere in the Northeast. Van roots for the Mets in the Spring and Summer & the Redskins in the Fall and Winter!)


Don Sehulster, Account Manager 
Don is the most recent addition to our team, starting in January 2017.  With now over a decade in the CI industry, working for both local dealers and a major manufacturer, Don brings practical hands on installation experience, technical knowledge, and strong sales and marketing skills.  In addition, for almost 20 years he has the unique privilege of serving as a pastor which has given him valuable skills to positively influence people in business and help them flourish.  EMAIL 

(In his off time, Don enjoys spending time with Sue, his wife of 20 years, and their two children:  Aidan, 14, and Grace, 11 & their rescue dog Penny.  An avid audiophile for over 30 years, he has a vast collection of vinyl and digital music that he enjoys listening to on vintage tube, as well as, cutting edge digital technology. )


Patty Russo, Sales Manager
Patty started in this industry in the early 80’s as an assistant buyer for Harvey Electronics. She moved on to the rep world employed at the Newhope Corporation for 14 years serving the industries’ finest electronic retailers and CI’s. 12 years now with ProAct Sales has proven to be fulfilling, rewarding and loving the people you work with. Longevity within our company has proven it, not to mention that she has known Rich for over 25 years.  EMAIL

(On the personal side, our entire company has an intense love of animals, especially dogs – yep we all have one. We enjoy our occasional doggie days in our office. Her NY Mets continue to disappoint but she keeps rooting for them. Simple things make her happy, especially downtime at home with her husband Jack and their dog.)

Dana Miller, Office Administrator
Dana is responsible for supporting all sales, service and communication efforts with our dealers and vendors. Dana successfully utilizes her leadership skills to manage all aspects of the office, and her commitment and dedication to the company is evident in her work production. Her professional and friendly demeanor makes her one of the best inside people in the business.

(Away from the office, Dana spends time with her husband and 3 active children. She is proud of her Irish roots, which have made her a fun loving, family oriented woman. Most weekends are spent on a sports field or with family and friends.)


Jack Russo, Warehouse Manager
Jack spearheads our company’s warehouse operations. His continuous monitoring of inventory assures that items are always available for shipping the same day. His organizational skills are surpassed only by his love for music and sports, especially the local New York teams. Customers who come in to pick up product will always be greeted with a friendly smile and a helping hand.

When it comes to the custom installation industry, no other company has consistently received more recognition and accolades than Dana Innovations. With two CEDIA (Custom Electronics Design and Installation Association) “Hall of Fame” awards, Dana Innovations is recognized as the inventor of both the Architectural Speaker and the Invisible Speaker categories. Dana Innovations is also the only company to have won eight highly coveted CEDIA “Best new Product” awards in the last seven years. In addition, founder Scott Struthers has received the prestigious CEDIA “Lifetime Achievement” award for his contributions to the industry. Recognition goes far beyond its peers, with Dana Innovations achieving a host of awards from architect and Interior designer industry groups, global media and critics alike. While these accomplishments and recognition validate Dana Innovations, it is the commitment to lead, invent and reinvent that established it as the marquee of the industry and will continue as its foundation of success into the future.
Light Controls for Every Market Lutron light control products range from individual dimmers to total light management systems that control entire building complexes. Some of the larger Lutron light control systems in the US include the 52-story New York Times Building in New York; Lincoln Financial Field in Philadelphia; and the Orange County Convention Center in Orlando. On the commercial side, light controls are essential in hotels, restaurants, retail stores, conference facilities, educational facilities, hospitals, museums, and public spaces. Lutron light control systems beautify some of the world’s most prestigious public locations: the Statue of Liberty; the Guggenheim Museum in Bilbao, Spain; and the Bank of China headquarters in Beijing, to name just a few. As world-renowned as they are, Lutron light controls continue to perform the most valuable of personal services – helping to keep people safe and comfortable in their own homes. On the residential side, light controls are installed everywhere from single-room apartments to palatial homes, including the White House and Windsor Castle. Individual dimmers create a cozy atmosphere at the touch of a button, or can be operated from the car to turn lights on as you approach the house. Groups of dimmers can be operated remotely from a cell phone, PDA, laptop, iPod, touch screen, or universal remote control.
AV Pro Edge
AV Pro Edge
AV Pro Edge manufactures audio & video distribution products that are ready for the latest technologies in our industry. With our deep understanding of the A/V world, paired with a diverse and vocal customer base, we have designed a complete line up of connectivity products, produced with success in mind. AV Pro Edge offers military grade products such as extenders (balons), distribution amplifiers, switchers, scalers and control. We work to provide ongoing training, support, tools, connectivity solutions and are always on the cutting edge of today’s video systems. AV Pro Edge is a full adopter of HDMI, HDbaseT and HDCP. Our engineers regularly work with these organizations and chip manufacturers to ensure AV Pro Edge is putting only the very best and capable products on the market. Additionally, we are the first company to offer 18Gbps, 4K products and remain one of the few companies who offer this top of the line technology. AV Pro Edge manufactures all it’s own products.
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